PSA signs Bloomberg agreement 26/10/2010 |
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The Professional Squash Association (PSA) has struck an agreement with Bloomberg Television to screen highlights packages of its major Super Series events on the broadcaster’s Europe, Middle East and Asia Pacific networks.
The first programmes, covering the recent ROWE British Grand Prix – the only PSA Super Series event to be staged in the UK this year – were aired over the weekend.
"This a significant new deal for PSA, with a potential reach of 170 million," said PSA chief executive Alex Gough. "Squash is a good fit for Bloomberg's financial audience."
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