Virgin Atlantic extends NFL relationship 27/10/2010 |
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Virgin Atlantic has signed a deal with the NFL to become the official airline of the 2010 Pepsi Max International Series, which takes place at Wembley Stadium on October 31.
Returning as the NFL's charter airline of choice for the second year running, Virgin Atlantic will be hosting the San Francisco 49ers and the Denver Broncos on chartered flights to London for the game.
Virgin Atlantic has also extended the relationship to become a UK sponsor of the NFL, which will see it running Flying Club member promotions to win trips to a 49ers home game in the US and to Super Bowl XLV, which takes place in North Texas in February 2011, as well as sponsoring the NFL's Saturday Night River Cruise on the eve of the Wembley game and hosting a hospitality event for special guests at the stadium.
Virgin will also receive brand presence at the first-ever NFL Fan Rally, which is taking place in Trafalgar Square on October 30.
Paul Dickinson, director of sales and marketing for the airline, said: "Virgin Atlantic is thrilled to be working with the NFL and to be taking part in the excitement of the International Series as it brings American Football to London. It is an honour to have the 49ers and Broncos onboard and we hope their flights with Virgin Atlantic will be a memorable experience."
Marc Armstrong, commercial director of NFL UK, added: "We are delighted to be working once again with Virgin Atlantic as we continue to build on the success of our previous International Series games in the UK and expand our portfolio of UK sponsors.
“Virgin Atlantic is a powerful brand on both sides of the Atlantic and, with this extended relationship, is the perfect partner for the NFL as we continue to grow our presence and fan base internationally.”
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