Uefa kicks off next rights cycle sale 01/11/2010 |
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Uefa has begun the sale of media content rights for the Champions League, Europa League and Super Cup for the 2012-15 rights cycle.
The worldwide sales process will begin in Italy and the USA and Caribbean region, followed by the Middle East and North African regions, and will be conducted by TEAM Marketing on behalf of Uefa.
David Taylor, chief executive of Uefa Events, said: "The Uefa Champions League is recognised as the best club football competition in the world and the Uefa Europa League has enjoyed enormous success in its inaugural [2009/10] season.
“We aim to maintain and continue to improve the benchmark status of the Uefa Champions League in the sports media industry while further growing the distribution of the Uefa Europa League in order to increase the profile and recognition of the competition."
The media content rights for the Champions League (including the Super Cup) and the Europa League will be sold on a market-by-market basis through a staggered sales process.
Sales will commence in Italy and the USA and Caribbean region with the invitation to submit offers being made available to interested parties on Tuesday (November 2).
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