IMG signs broadcast deal with Volvo Ocean Race 01/11/2010 |
|
| |
| |
IMG Media has been confirmed as the official television partner of the Volvo Ocean Race 2011/12
IMG Media, a division of IMG Worldwide, is the world’s largest independent producer and distributor of sports programming operating in more than 30 countries around the world.
The Volvo Ocean Race joins a portfolio which includes the Open Championship, Rugby World Cup and Wimbledon Championships.
“Our ambition is to create ‘event’ television that becomes ‘appointment to view’,” says Adam Binns, director of television for the Volvo Ocean Race.
“A mix between live, highlights, short form and news programming will enable us to strike the right balance between the offshore ‘DNA/essence’ of the race, and made-for-television spectacles such as the in-port races.”
|
| Back |
| |
| |
|
|
 |
Advertisement
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
