FA hires new head of marketing 02/11/2010 |
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The Football Association has appointed Adrian Wells as its new head of marketing.
He replaces Simon Freedman, who left the organisation in August to take up a role at mobile phone company O2.
Wells has spent the last decade at Procter & Gamble and was most recently brand manager across a range of brands internationally.
At the FA, he will be in charge of the promotion of the FA Cup, Wembley Stadium, FA Learning, Football Development and the England national teams.
One of his first tasks will be to find a new sponsor for the national team after Nationwide decided not to renew its £20m deal in the summer.
Julian Eccles, the FA’s group director of marketing and communications, said: "The FA needs informed, vibrant and engaging marketing to reach a wider range of audiences, so I am delighted we have been able to appoint someone of Adrian’s calibre and track record to help us achieve this."
Wells added: "I am excited about joining the FA to combine my professional experience with my passion for football.
"The opportunity for the FA to reach out to new audiences through so many channels from grassroots to elite levels is one I am keen to develop."
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