ATP World Tour Finals announces two deals 05/11/2010
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Nissan has become an official partner of the 2010 Barclays ATP World Tour Finals and bottled water provider Highland Spring had extended its partnership with the tournament until 2013.
Nissan comes on board as the official car supplier of the ATP’s season-ending tournament for a one-year term. It will be transporting the world’s top eight singles players and doubles teams across the eight days of the tournament and will receive on-court brand exposure during the event.
John Parslow, marketing manager at Nissan Motor (GB), said: “We are thrilled to be involved in such a significant event, which extends Nissan’s proud partnership with The O2.
“The Barclays ATP World Tour Finals offers a brilliant opportunity to showcase our diverse range of cars, including the soon-to-launch Nissan LEAF, the world’s first, mass market family 100 per cent electric vehicle.”
Nissan, a founding partner of The O2, will be using a combination of Qashqai, Murano, X-TRAIL, Navara, Pathfinder and LEAF vehicles to manage player transportation during the tournament.
“We are happy to welcome Nissan as the official car supplier of the 2010 Barclays ATP World Tour Finals,” added Brad Drewett, tournament director of the event.
“Transportation services are a critical part of every ATP World Tour tournament and as a founding partner of the venue, Nissan is familiar with handling world-class events at The O2. We look forward to a successful partnership.”
Meanwhile, the ATP and Highland Spring have signed a four-year agreement making Highland Spring the official water supplier to the Barclays ATP World Tour Finals.
Claire Wilson, head of sponsorship at Highland Spring, said: “The Barclays ATP World Tour Finals is one of the biggest and most exciting events on the international sporting calendar and provides a fantastic platform for Highland Spring to strengthen its association with tennis.
“We are looking forward to supporting the event for the next four years and are delighted to be keeping the world’s top eight players hydrated during the tournament.”
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