Under Armour announces record endorsement deal 09/11/2010 |
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Sports apparel company Under Armour has signed what it describes as the biggest endorsement deal in the history of the company with NFL quarterback Tom Brady.
Brady gets a stake in Under Armour as part of the deal – something that is unusual in the world of athlete endorsements.
Brady will make appearances at Under Armour stores and be featured in the company's advertising campaigns. He will also wear the company apparel during practice with the New England Patriots.
“It was important for me to align with a brand that shares my values and helps me perform at my best," Brady said. "Under Armour makes cutting-edge products for the next generation and for athletes who compete at the highest level."
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