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24 December 2010  
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Helios bags ISF sponsorship task 
 10/11/2010
 
 
Helios Partners has signed an agreement with the International Softball Federation (ISF) to acquire sponsorships on behalf of the world governing body.

The announcement was made by ISF president Don Porter and is effective immediately, with Helios having exclusive worldwide rights to work as such on behalf of the ISF.

“Helios is a major player on the Olympic and international sporting landscape,” said Porter. “Their proven track record and impressive list of clients and contacts have given us great confidence in taking them on for this important service to our federation and our sport.

“Clearly we are very serious about continuing to promote and develop our sport, not only in the 128 countries where we already have member federations, but in other nations as well. Surely these programmes and opportunities will hold great value and appeal for companies looking to penetrate certain or all locations where we are and where we intend to go.

“The sport of softball is not going away and we look forward to having multi-national or international partners onboard with us soon as we continue this new era that began with our re-branding from a new ISF logo to our web domains and to what still lies ahead.”

With offices in Atlanta, London, Paris and Beijing, Helios specialises in sponsorship consulting, sports property representation, and bid city and organising committee consulting.
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