Racing UK campaign hit by Walsh injury 11/11/2010 |
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Racing UK, the specialist horse racing TV channel, has been forced to make a last-minute change to its latest advertising campaign after jockey and brand ambassador Ruby Walsh broke his leg in a fall at the weekend.
Racing UK, which has just signed a 12-month sponsorship deal with Walsh, was due to feature the jockey in a press and direct mail campaign this week.
The strapline was intended to be "Take an armchair ride with Ruby".
But the channel’s agency has changed the picture in the ads to one of Walsh with his leg in a cast.
The ads still read "Take an armchair ride with Ruby" but will now also say "Put your feet up and enjoy top-class Jumps racing on Racing UK".
People are also encouraged to visit Racing UK's website, where they can send their best wishes to Walsh, who is out of racing for 12 weeks.
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