CBA League gains new sponsor 12/11/2010 |
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The Chinese Basketball Association (CBA) League has signed a sponsorship deal with Konica Minolta.
The agreement was brokered by the CBA’s long-term marketing partner Infront Sports & Media and will see Konica Minolta become an official sponsor of the league from the 2010/11 season.
“CBA is the most influential sports league in China”, said Tadayuki Funakura, managing director of Konica Minolta China. “It has achieved a continuous increase in its brand value and worked hard on
bringing the competition to a higher level.
“The CBA dovetails well with Konica Minolta’s core values. We are happy to become an official sponsor of the CBA.”
Konica Minolta will provide support and office services to the CBA League, including printing machines for scoring desks, as well as professional printing, copying and faxing “three in one” machines for the media centres at each match. Its brand will be on display at all 272 CBA League games during the 2010/11 season.
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