SPORT+MARKT and REPUCOM announce alliance 19/11/2010 |
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Sponsorship research and consultancy agencies SPORT+MARKT and REPUCOM International have announced a strategic alliance.
The two companies will continue to operate under their respective brands but REPUCOM chief executive Paul Smith said: “This co-operation really is about bringing a truly consolidated offering to the global sports market.”
Founded in Australia in 2004, REPUCOM has offices in 10 countries around the world with its major office in the United States.
Hartmut Zastrow, one of the founders of SPORT+MARKT, which is headquartered in Cologne, added: “After 25 years creating leadership in Europe, we felt it was time to explore a truly global offering.
“REPUCOM was the perfect fit for us – between the two businesses we now have offices in 14 markets globally and our philosophies are completely aligned.”
The deal was funded by the GF Capital Private Equity Fund, a New York-based private equity firm focused on investments in the media and branded consumer products sectors.
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