GM could return to motor sport 24/11/2010 |
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General Motors has revealed it may enter the World Rally Championship for the first time in more than 20 years and boost its presence in touring car racing to make its European brands Opel and Vauxhall more desirable.
Success in motor sport would increase the appeal of GM’s models to younger buyers after its image was tarnished by a $50bn government bailout, Nick Reilly, president of the US company’s European operations, said.
“Sport is an important area and, to me, a car company ought to be able to compete,” Reilly added. “It’s very significant to us, the brand image, and in our view it’s not as strong as the product. We’re winning lots of awards but Opel and Vauxhall probably don’t command the prices they deserve.”
GM Europe is looking most seriously at touring car events. Competing in the World Rally Championship is “another possibility”, though a more expensive option, Reilly said.
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