Castrol renews programme sponsorship 29/11/2010 |
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ESPN STAR Sports (ESS) has announced that Castrol will continue as title sponsor of Football Crazy, one of Asia’s most popular football entertainment shows, for the 2010/11 season.
Charles Less, senior vice-president of advertising and digital media sales at ESS, said: “Castrol recognises the importance of being associated with one of the region’s most popular football entertainment programmes and the opportunities it offers to further establish their association with football in the market.
“The partnership aims to continue building a strong connection with football fans across the region, enabling Castrol to reach out to viewers across multiple platforms.”
A.S. Ramchander, Castrol’s regional marketing director for Asia and Pacific lubricants, added: "We are delighted to be the title sponsor for Castrol Football Crazy.
“As the official Fifa World Cup sponsor till 2014 in Brazil, we are also gearing up for our next sponsorship of Uefa Euro 2012 by building our association with the beautiful game.
“We are confident that Castrol Football Crazy is the ideal broadcast platform to communicate to football fans and to strengthen our brand’s association with football.”
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