Economic report boosts England bid 01/12/2010 |
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England's 2018 bid has come out top of a Fifa study assessing the economic value of a World Cup in all bidding countries to the game's governing body.
England's bid scored 100 per cent across the board in five revenue areas: ticketing, TV and media rights, sponsorship, hospitality, and merchandise/licensing – better than any of its 2018 rivals, Russia, Spain/Portugal and Belgium/Holland.
The report by management consultants McKinsey has been sent to all 22 members of the Fifa executive committee who will vote on the 2018 and 2022 World Cup hosts on Thursday (December 2).
England's standing will come as a big boost to the bid after BBC Panorama this week accused three Fifa members of corruption and another of ticket touting.
The McKinsey report, titled ‘Fifa's World Cup Host Candidate Assessment’, gave an overall rating to England of 100 per cent, Spain 91 per cent, Holland/Belgium 87 per cent and Russia 86 per cent.
Among the 2022 bidders, USA was 100 per cent overall, Japan 73 per cent, South Korea 71 per cent, Qatar 70 per cent and Australia 68 per cent.
All four European bidders scored 100 per cent for TV and media rights, but England really outscored Russia when it came to hospitality – Russia was only rated at 56 per cent.
England was also rated as the highest, jointly with Spain/Portugal, by Fifa's technical evaluation of the bids.
England 2018 chief executive Andy Anson said: "Fifa gave us a very strong evaluation and have just published an economic study which puts England way ahead of its competitors.
"If you combine the two, we clearly have the strongest bid. It's the perfect foundation."
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