Hugo Boss extends golf deal 01/12/2010 |
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Hugo Boss, the official clothing sponsor of the BMW PGA Championship, has renewed its deal for a further three years.
The relationship between Hugo Boss and the European Tour dates back to 2008.
Till Pohlmann, head of sports sponsorship at Hugo Boss, said: “Hugo Boss is proud to be the official clothing sponsor of the flagship event of the European Tour.
“The BMW PGA Championship gives us the right platform to showcase our identification with the sport of golf and its community.”
Championship director Jamie Birkmyre added: “We are delighted to extend our relationship for a further three years. We recognise Hugo Boss as a terrific brand and the quality of their clothing is second to none.
“We are pleased to have renewed this long-term partnership with Hugo Boss, which complements our relationships with our other leading sponsors at next year’s BMW PGA Championship.”
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