Surrey signs £3.5m Kia sponsorship 03/12/2010 |
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Car manufacturer Kia has been named the lead sponsor of Surrey County Cricket Club and The Oval cricket ground.
The company, which has signed a five-year deal, will have full and exclusive naming rights to the historic ground and become the primary shirt sponsor for Surrey. The deal is worth more than £3.5m to the club over its duration.
Kia takes over from Brit Insurance as the club and ground’s primary sponsor. The move marks Kia’s first entry into cricket having previously concentrated its sports sponsorship spend on football and tennis.
The partnership will begin on January 1, 2011, when the ground will become the Kia Oval.
Paul Sheldon, chief executive of Surrey County Cricket Club, said: “To sign a deal with a leading international brand such as Kia is a fantastic boost to the club.
“It is also hugely beneficial to us that we have been able to agree a five-year deal as this allows us to plan for the future – both financially and on the field – with certainty. I have great confidence that our partnership has a long and strong future ahead of it.
“I would also like to take this opportunity to pay tribute to Brit Insurance, which had been our lead sponsor since 2004. Throughout this time, they have been a great support and I am delighted they are still a major supporter of our sport.”
Kia Motors (UK) managing director Michael Cole added: "This is a fantastic opportunity for us to put our brand right at the heart of England’s favourite summer sport and in front of an enthusiastic and extremely knowledgeable audience.
"We are delighted to be linked with such an iconic location as The Oval – it is rightly famous around the world – and as our UK headquarters are in Weybridge, it is a privilege to be so closely linked with Surrey County Cricket Club."
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