London 2012 Heineken House venue announced 03/12/2010 |
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Alexandra Palace has been chosen by the Dutch Olympic Committee as the base for its famous Heineken House during the London 2012 Games.
The landmark building in North London will be turned into a giant beer hall open to the public and will act as a hospitality centre for athletes, officials and VIP officials.
Holland is the latest country to sign a deal to set up a hospitality area following France's agreement with Old Billingsgate, Germany with the Museum of London Docklands and Brazil with Somerset House.
Gerard Dielessen, managing director of the Netherlands Olympic Committee, said: "Heineken has been the organiser of Heineken Holland House since Barcelona 1992, for which we are enormously grateful.
"The national house has grown into an extremely popular Olympic hotspot – with the help of many others.
"This success is certain to be repeated during London 2012, especially now that it is so close to home.
"The city is expected to attract tens of thousands of Dutch visitors a day, both with and without tickets to the events."
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