Heineken tipped for London 2012 deal 01/02/2011 |
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Heineken is set to be unveiled as the next sponsor of the London 2012 Olympics.
The Dutch brewer is thought to have beaten off competition from rivals Young's and Fullers to become a tier three partner.
Heineken will have pouring rights to the hospitality outlets at the 2012 Games and also have the marketing rights to the Olympics and Paralympics, reports Marketing magazine.
London 2012 is expected to confirm the deal within the next two weeks.
Heineken already sponsors the Uefa Champions League and rugby union's Heineken Cup.
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