News Int signs 2012 deal 01/02/2011 |
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News International has signed a partnership deal to promote Britain's 2012 Olympians and Paralympians. The agreement will make The Sun, News of the World, The Times and the Sunday Times the official newspapers of Team 2012.
Rebekah Brooks, chief executive of News International, said the link-up with Team 2012 Ltd and its presenting partner Visa Europe would give readers "unrivalled access" to the 1,200 athletes from 47 Olympic and Paralympic events currently training for next year's London Games.
"This unique partnership gives our newspapers unrivalled access to the Team 2012 athletes and means we will be able to throw our full support behind the team and give our readers the inside track," added Brooks.
"We are delighted to be working with Visa Europe to generate maximum public support for the Olympic and Paralympic Games."
Phil Lane, chairman of Team 2012, added: "News International's online and offline portfolio will deliver widespread national awareness of Team 2012 and enlist the nation's support in our campaign to raise vital funds to help provide our talented and dedicated athletes with the best possible chance of glory at London 2012."
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