Sussex agrees naming rights deal 01/02/2011 |
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Sussex County Cricket Club has sold the naming rights to its ground to wealth and tax management specialist Probiz.
For the 2011 and 2012 season, the Hove-based venue – the oldest in the country dating back to 1839 – will be renamed 'The Probiz County Ground'.
The deal can be extended for a further two years and Probiz will also receive the naming rights to the ground's new media centre.
Probiz also has sponsorship deals with West Bromwich Albion football club and rugby league sides Castleford Tigers and Halifax RFC.
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