Thomson Sport secures NBA deal 03/02/2011 |
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The National Basketball Association (NBA) and Thomson Sport have agreed a multi-year partnership that makes the travel company the official presenting partner of ‘NBA Games – London 2011’ and the NBA’s official European fan travel partner.
Thomson Sport will offer fans exclusive travel packages to the NBA’s first-ever regular-season games in Europe, as well as future games played on the continent. ‘NBA Games – London 2011, presented by Thomson Sport’ will see the New Jersey Nets play the Toronto Raptors at The O2 in London on March 4 and 5.
Thomson Sport will also offer packages for European fans to attend NBA games in the US and Canada, and will have the opportunity to offer travel packages for fans in the United States to attend NBA games played in Europe.
"We are delighted that one of our sport businesses, Thomson Sport, has been named the NBA’s official European fan travel partner and look forward to making basketball more accessible to its large European fan base,” said Claire Brand, director of rights activation at TUI Travel’s sport division.
“It is particularly exciting to be involved in the NBA’s first regular-season games in Europe and we believe our unrivalled knowledge and experience across our sport division will provide the NBA and its fans with exceptional service.”
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