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15 April 2011  
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2012 stadium “wrap” to be funded by private sector 
 09/02/2011
 
 
A giant fabric "wrap" will be featured on the outside of the London 2012 Olympic Stadium after all.

The plans were shelved last year after public funding for the £7m curtain was removed as part of the government's Comprehensive Spending Review.

However, Games organisers are now inviting expressions of interest from the private sector to supply the covering.

Olympic guidelines prohibit branding in venues so there will be no sponsor logos on the wrap during the Games.

Paul Deighton, chief executive of the London organising committee (Locog), said: "We have had significant interest in supplying the stadium wrap from the private sector, so now is the time to start a formal tender process.

"There are some exciting ideas around, and we are running a process that is fair to those organisations that have expressed an interest."

The 900m long covering is designed to display moving images and to minimise crosswinds inside the stadium.

Companies have until February 18 to register their interest in supplying the wrap.
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