Barca to drop UNICEF logo from front of shirts 11/02/2011 |
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Barcelona is to drop the UNICEF logo from the front of its shirts at the end of this season and replace it with the name of its new Qatari sponsor.
Barcelona is one of the few football clubs in the world not to have a corporate logo on its shirts, instead displaying the name of the United Nations Children's Fund, for which it pays the organisation 1.5m euros a year.
However, last month the club agreed a record five-year sponsorship deal with Qatar Sports Investment worth 30m euros a season and will have ‘Qatar Foundation’ on the front of its shirts from July 1.
"It has been decided that the Qatar Foundation logo will go on the front of the shirt, on the breast," Barcelona vice-president Javier Faus said.
"In the end, there will be only two words – Qatar Foundation – in yellow. UNICEF will go on the back underneath the player's name.
"We continue to have significant structural problems, which we have been burdened with for some years, but which are our structural problems now and which we have to deal with.
"We have solved some of them with the Qatar Foundation sponsorship deal but we still have many challenges ahead."
Faus said it was not clear whether the UNICEF logo would be allowed to appear on shirts worn in the Champions League.
"What we can guarantee is that every FC Barcelona shirt that is sold around the world will have the UNICEF logo on the back,” he added.
Founded by Sheikh Hamad Bin Khalifa Al Thani, the Emir of Qatar, in 1995, the Qatar Foundation funds projects focussing on education, scientific research and community development. It is also engaged in several corporate joint ventures.
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