Ferrari to use F1 car’s full name after Ford complaint 11/02/2011 |
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Ferrari will use the full name of its ‘Ferrari F150th Italia’ Formula 1 car from now on after Ford sued the Italian company over the use of the abbreviation ‘F150’.
Ferrari's F150 logo was too similar to the one on the US car manufacturer's F-150 pick-up truck, the top-selling vehicle in the US, Ford argued in a complaint filed in federal court this week.
"Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the 'F150' in order to capitalise on and profit from the substantial goodwill that Ford has developed in the F-150 trademark," said a complaint filed by Ford Motor Co in the US district court in Detroit.
Ford is asking the court to bar Ferrari from using the name, as well as seeking unspecified damages, including $100,000 under the Anticybersquatting Consumer Protection Act.
Ferrari responded by saying it is "very difficult to understand Ford's viewpoint on the matter" because the car was given the name to celebrate 150 years of Italian unity and is not commercially available.
"Ferrari believes that its own contender in the forthcoming F1 championship cannot be confused with other types of commercially available vehicle of any sort whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle," a statement said.
"Despite this and to further prove it is acting in good faith, Ferrari has decided to ensure that in all areas of operation, the abbreviated version will be replaced at all times with the full version, Ferrari F150th Italia."
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