All NCAA games to be shown live 14/02/2011 |
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CBS and Time Warner’s Turner Broadcasting will televise all 67 games of the National Collegiate Athletic Association (NCAA) men’s basketball tournament live for the first time in the event’s 73-year history.
The two networks, which signed a 14-year, $10.8bn contract in April, will share broadcast, internet and wireless rights to the competition.
Games will be shown on four networks – CBS, and Turner’s TBS, TNT and truTV – said Christina Miller, the senior vice-president of strategy, marketing and programming for Turner Sports.
“Fans can now switch from game to game, from network to network, to the game that interests them,” Miller added.
The tournament will begin on March 15-16, with truTV airing the first four games.
CBS will air 26 games and Turner will air 41 – 16 on TBS, 12 on TNT and 13 on truTV. CBS will carry the April 4 championship game for the 30th straight year, and the networks will begin alternating broadcasting rights to the ‘final four’ and title games starting in 2016.
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