DHL agrees Man Utd tie-up 15/02/2011 |
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DHL has signed up as Manchester United’s official logistics partner.
The three-year deal covers a wide range of integrated B2B and consumer marketing activities and events across many platforms, including digital advertising perimeter boards, the matchday programme, club website and selected events at Old Trafford.
David Wilson, senior vice-president of sales for DHL Express (Europe), said: “This agreement adds another world-class property to our wider portfolio of global logistics partnerships. Teaming up with prestigious partners such as Manchester United reflects our ability to provide unparalleled logistics services for quality-focused customers across the industry.”
Manchester United’s commercial director Richard Arnold added: “This deal underlines the continuing global strength of Manchester United.
“DHL are a like-minded global brand with a track record in sports sponsorship and a strong presence in many of our key territories around the world. We're excited at the opportunities this partnership will create for DHL and for our fans around the world.”
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