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The International Triathlon Union's (ITU) premier series, the Dextro Energy Triathlon ITU World Championship Series, has signed Rock-It Cargo as a new sponsor.

The freight company, which specialises in concert and event touring, becomes the sixth series partner.

ITU president Marisol Casado said: "It is our great pleasure to have partnerships with such a professional logistics partner. Rock-It Cargo has a great reputation in the concert touring industry and we are delighted to tie in with them on the series events worldwide."

Andreas Mattick, managing director of Rock-it Cargo Germany, added: "Similar to the needs of a triathlon athlete, a sport logistics provider also requires persistence, focus, a good strategy and a strong will to achieve their targets. That's why we're extremely pleased to support the Dextro Energy Triathlon ITU World Championship Series."

The deal was brokered by Upsolut Event, the ITU's organisation and marketing partner. Existing partners and sponsors of the Dextro Energy Triathlon ITU World Championship Series are: Dextro Energy, Suunto, Skins, Specialized and Laureus Sport for Good Foundation.