HSBC renews eventing deal 21/02/2011 |
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HSBC has agreed a further three-year term as global sponsor of FEI Eventing to include title sponsorships of the HSBC FEI Classics until the end of 2013 and the HSBC FEI European Eventing Championships in both 2011 and 2013.
HSBC has supported the FEI Classics series since 2008 and will be contributing $1m in prize money over the next three years, which represents the biggest prize pot on offer in eventing on an annual basis.
Giles Morgan, HSBC group head of sponsorship, said: “As part of every sports sponsorship HSBC undertakes, there is a commitment by the bank to invest in the grassroots level of the sport and over the coming years HSBC will be working closely with the FEI to help continue the growth and development of eventing around the world.”
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