Sri Lanka to reduce World Cup ticket prices 22/02/2011 |
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Sri Lanka Cricket has decided to reduce World Cup tickets prices by more than 50 per cent for some matches not featuring the host nation to boost crowd numbers.
A near-capacity crowd of 35,000 turned up to see the 1996 champions thrash Canada at the weekend in Hambantota, but officials expect a near-empty arena during Pakistan's opening World Cup game against Kenya at the same venue on Wednesday (February 23).
"The ICC [International Cricket Council] has said that they will be happy if we can get in 10 per cent of the spectators who turn up for the key Sri Lanka matches," Sri Lanka's World Cup director Suraj Dandeniya said.
"The most challenging task for us is to price the tickets in a manner that we can attract as many spectators as possible to the grounds.
"As a result we have decided to reduce the price of a ticket by around 50 per cent. For instance a SLR2500 ($22.54) will be priced at SLR1000 ($9.02).
"Our aim is to get as many people to watch the World Cup matches. It is with this intention that we have priced the tickets. We are not looking to make any profits out of the World Cup.”
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