YouTube aims to increase live sports content 24/02/2011 |
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YouTube is in talks with the National Basketball Association (NBA) and the National Hockey League (NHL) about broadcasting live games.
The Google-owned website showed Indian Premier League (IPL) matches last year and is now in discussions with “most pro sports leagues”, including the NBA and NHL, as well as football leagues in Europe, Brian Suh, head of YouTube Partnership at Google’s Korean unit is quoted as saying on Bloomberg.
YouTube aims to show more live sport in the second half of the year, added Gautam Anand, Google’s director of content partnerships for Asia Pacific, in an interview in Seoul.
Adding live sports broadcasts may help YouTube expand revenue by keeping viewers on its site longer to attract more advertisers. YouTube’s contract to show cricket from the Indian Premier League brought in 55 million visits from more than 250 countries, Anand said.
“It’s fair to say that there will be a lot more appealing sports content you’ll see on YouTube,” Anand continued. “We have ongoing conversations with pretty much everyone.”
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