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MATCH Hospitality AG, the worldwide exclusive rights holder for the FIFA Hospitality Programme until 2014, has appointed the international sports marketing agency SPORTFIVE as its exclusive sales agent for the Continental European territory for the Official Hospitality Programme of the FIFA Confederations Cup 2009 and the 2010 FIFA World Cup South Africa™.

The full hospitality product portfolio will be offered to corporations and other entities and, for the first time in the history of the FIFA World Cup, this will include onsite Hospitality Packages combined with additional services, such as accommodation and transportation within South Africa.

Jaime Byrom, Executive Chairman of MATCH Hospitality comments: "MATCH Hospitality is happy to have a partner on board for Europe who have such established and successful relationships in this crucial market and who will, no doubt, contribute to its overall success."

"We are delighted to team up with one of the European key players in the distribution of hospitality rights for the 2010 FIFA World Cup Hospitality Programme", said Pascal Portes, Chief Operating Officer of MATCH Hospitality. "We are convinced that our sales alliance represents the best option for MATCH Hospitality due to SPORTFIVE's existing market knowledge and networks within the important European market."

Richard Worth, Chief Executive Officer of SPORTFIVE: "We are thrilled to partner with MATCH Hospitality in selling the FIFA World Cup Hospitality Packages in the European markets. We will put our experienced sales force at MATCH Hospitality's service

(Source: Sportfive)