A joint venture newly founded by SPORTFIVE GmbH & Co. KG, Wölbern Equity Partner AG and the marketing executive Sven Müller will focus its activities on developing outstanding personality brands.

The three partners, each of whom hold an equal share in the JV, expand the People Brand Management GmbH (PBM) portfolio. In the past, SPORTFIVE has received kudos for its exemplary marketing of the Klitschko brothers; it will contribute the expertise of its Athlete Marketing and Management department to the new joint venture. PBM will continue the company’s successful work with international sports icons including Kevin Kuranyi, Felix Neureuther and Nicolas Kiefer, and with top brands like 'nutella', and will add outstanding public figures from the media and entertainment industry. The new company develops long-term endorsement strategies that match perfectly with the personality’s career and life planning, and partners with its advertising clients to draw up endorsement communication concepts.

SPORTFIVE CEO Thomas Röttgermann declared: "We are pleased and positive about being able to strategically develop the personality marketing department for the long term with People Brand Management.” Röttgermann added that Wölbern Equity Partner AG, a subsidiary of the Bankhaus Wölbern bank, is a strong and reliable partner in this venture.

"The endorsements market has every reason to expect professional service and execution," said Sven Müller, CEO of PBM. "Our one-of-a-kind constellation in Germany is able to provide this professionalism because it will actively draw on the long years of market-leading expertise and the reputable structures of its partners."

Thomas Kühl, CEO of Wölbern Equity Partner AG, agreed: "We firmly believe that we can work with our professional partners SPORTFIVE and Mr. Müller to facilitate and complement PBM’s activities in important lines of business. The Wölbern group sees our involvement as an integral and vital part of our growth strategy in strategic lines of business and looks forward to our collaboration."

The People Brand Management GmbH will be doing business as of immediately.

(Source: Sportfive)