The national and international marketing campaign run for the Bid to bring the Commonwealth Games to Glasgow in 2014 has been recognised by a major marketing excellence award.
On Friday 9th May the 2014 team scooped the Alan Frame Award for marketing achievement at the Marketing Society Scotland awards in Edinburgh. Overall the awards gathered 162 entries from 50 organisations across the country.
Lynne McPhee, director of marketing for the Glasgow 2014 Bid said she was "thrilled" by the award.
"The success of the Glasgow 2014 campaign was based on our partnership with a huge range of individuals and organisations to deliver the 2014 message. In 2007 we had buy in from all target groups, and by empowering our partners - which included sponsors, business and the people of Scotland - we achieved a level of awareness and support which far out weighted the budget we had available.
"At the height of the campaign we had our own Bid Train (courtesy of First Group), our brand on the counter of every Clydesdale Bank in the Country and in every 02 shop, a presence on supermarket shelves via Highland Spring, coverage via BBC and branded whisky for visiting delegates via Diageo. The assistance of Glasgow City Council was amazing too. The whole city was fully branded with banners and boards and there was no doubt that something special was happening here in the summer of 2007."
She added that the campaign was delivered by "a hard working and completely dedicated" in-house team of just 4 people, supported by a highly creative PR and Media Team.
"We worked with 3 great agencies too – Navy Blue on the Bid Document, Tayburn on the logo and brand, and The Union on the “He’ll be Ready Campaign”. I am very proud to have led such a high profile campaign."
Lynne McPhee was also shortlisted for the prestigious Marketer of the Year title in the Champions of Marketing Excellence category.
