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MATCH Hospitality AG, the worldwide exclusive rights holder of the FIFA Hospitality Programme until 2014, appointed SPORTSWORLD as its exclusive sales agent for the United Kingdom and the Republic of Ireland for the Official Hospitality Programme of the FIFA Confederations Cup 2009 and the 2010 FIFA World Cup South Africa™.

The FIFA Hospitality Programme offers guests a wide range of services such as match tickets, facilities at the stadiums (including private suites and lounges, marquee tents, gourmet catering, preferential parking, transportation, entertainment and gifts) and, for the first time, optional Full Hospitality Packages including tourism activities, accommodation and transportation in South Africa and neighbouring countries. The full hospitality product portfolio will be offered worldwide to corporations, other entities and also to individuals.

Jaime Byrom, Executive Chairman of MATCH Hospitality commented: “MATCH Hospitality is happy to have a partner on board for the traditional football hospitality markets of the British Isles, who has established a successful business network in these important markets. SPORTSWORLD’s experience and existing relationships will, no doubt, contribute to the overall success of the FIFA Hospitality Programme.”
“We are happy to team up with one of the worldwide key players in the hospitality business for the sales of the 2010 FIFA World Cup™ Hospitality Programme”, said Pascal Portes, Chief Operating Officer of MATCH Hospitality. “We are convinced that our sales alliance represents the best option for MATCH Hospitality due to SPORTSWORLD’s existing market knowledge and networks within the important UK and Irish markets.”

Chad Lion-Cachet, Chief Executive of Sportsworld, added: “We are delighted to have been awarded this exclusive appointment. The 2010 FIFA World Cup South Africa™ promises to be an incredible experience, and Sportsworld is pleased to be able to officially service corporate interest in the event.”

MATCH Hospitality and the FIFA Hospitality Programme
FIFA appointed MATCH Hospitality as the worldwide exclusive rights holder of the FIFA Hospitality Programme that includes the FIFA Confederations Cup South Africa 2009 and the 2010 FIFA World Cup in South Africa™, the FIFA Women´s World Cup Germany 2011™, the FIFA Confederations Cup 2013 and the 2014 FIFA World Cup Brazil™. MATCH Hospitality AG is based in Zurich (Switzerland) with offices in Johannesburg and the company’s shareholders are Byrom Holdings plc, Dentsu Inc., Infront Sports & Media AG and Bidvest Hospitality (Pty).

MATCH Hospitality is the only company worldwide that is officially allowed by FIFA to offer and guarantee exclusive hospitality packages including tickets and services for every match of the FIFA Confederations Cup 2009 and the 2010 FIFA World Cup™ through its appointed sales agents.