brandRapport appointed by Center Parcs 20/08/2008 |
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Leading associative marketing and sponsorship agency brandRapport has been appointed by Center Parcs to work on the recently announced partnership between Center Parcs and BADMINTON England. brandRapport will be responsible for the full activation programme, including PR.
The partnership between Center Parcs and BADMINTON England was announced last month and is a five year agreement which will run beyond the London Olympics in 2012. A major part of the agreement involves Center Parcs helping to support England’s badminton players, from grass roots through to elite, as BADMINTON England strives to achieve its goal of becoming the best badminton playing nation in the world by 2016. In addition to providing financial support which will help develop world class talent, BADMINTON England will be making the most of the outstanding Center Parcs facilities for their players’ training camps and also the National Schools Championships
There is a natural synergy between BADMINTON England and Center Parcs, the UK’s leading short break holiday operator, with badminton being one of Center Parcs’ most popular activities; over 107,000 courts booked each a year by guests at its four UK Villages.
Commenting on the appointment, Center Parcs’ Sales and Marketing Director, Colin Whaley said:
“We were impressed with brandRapport’s knowledge of the sports marketplace and with their ability to immediately understand our key objectives and the major challenges we face”.
brandRapport Director, Mark Bullingham commented:
“This is a wonderful appointment for the agency to be working for one of the country’s leading holiday brands and in a sport which has such massive potential particularly in the coming period running up to London 2012.”
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