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New York Jets to Charge Up to $25,000 for Seat Licenses, Auction Some 
 27/08/2008
 
 
The New York Jets will charge $4,000 to $25,000 for personal seat licenses at the stadium they will share with the New York Giants when it's completed in 2010.

The team also will auction 2,000 seat licenses, or PSLs, for club seats behind the Jets' bench that have more amenities. The National Football League team will not require PSLs for the 27,000 seats in the upper deck.

The Jets will join at least 19 other U.S. professional sports teams in selling the licenses, which require fans to pay a one-time fee before buying season tickets. The PSLs will raise $170 million toward the cost of the new $1.6 billion stadium in East Rutherford, New Jersey, owner Woody Johnson said.

``Building the stadium has been extremely expensive,'' Johnson said at a news conference. ``We know it's not the most popular program. Recognizing that, we've been working on this PSL program for many, many months.''

The sale will begin with the auction this autumn, the team said. Sales of the rest will be in the spring.

The Giants in July said that the team would charge between $1,000 and $20,000 for PSLs. Owner John Mara said in a conference call that his team's licenses would raise about $185 million after taxes toward the cost of the new stadium.

The licenses aren't required for the purchase of luxury boxes, which can be used for both Giants and Jets games. They cost from $275,000 to $1 million.

The licenses can be resold, meaning they can accrue in value over time like a stock.

Yankees, Mets

The Jets and Giants are the only professional sports teams playing in the New York area that sell seat licenses. Major League Baseball's Yankees and Mets, who also are moving into new stadiums, said in May that they didn't need the money that seat licenses would provide and feared a fan backlash if they tried to sell them.

Stadiums built recently that were also funded in part with money from seat-license sales include the St. Louis Cardinals' Busch Stadium, the San Francisco Giants' AT&T; Park and London's Wembley Stadium.

(Source: Bloomberg)
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