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tv14, the modern biweekly TV guide published by Bauer Verlagsgruppe, will be an Official Partner to the German Handball Federation (DHB) from the coming season (starts 30 August 2008), as part of tv14's resolute intensification of its involvement in sports marketing. Apart from the integration on various advertising spaces associated with the German men's national team, tv14 will have exclusive logo presence on the referee outfits of the 1st and 2nd national league, and at the DHB Cup, the Final Four, the Allstar Game and the Supercup.

"We've found a strong partner in the German Handball Federation, with lots of potential, considering handball is among the Top Five most widely watched sports. Handball's appeal has skyrocketed in Germany, especially since the "Dream Winter of 2007" making it the perfect platform for tv14, one of the most widely read TV guides," says Ralf Meyke, publishing director at tv14, about the cooperation. "We look forward to an exciting, successful collaboration."

"The agreement with tv14 creates a forward-looking cooperation for both partners at a time when both the popularity of handball and the success and circulation of the TV guide tv14 are on a steady rise," comments Ulrich Strombach, president of the German Handball Federation. tv14 puts another strong partner at our side when the upcoming new season starts."

"We place a priority on offering the DHB’s potential partner companies bespoke ad packages for their communication needs," explains Philipp Hasenbein, managing director of SPORTFIVE. "By advertising on the referee outfits, tv14 has secured itself an exclusive placement on the court in every handball match of the national league season."

(Source: Sportfive)