Kansas City Chiefs appoint IMG to find naming rights sponsor 03/09/2008 |
|
| |
| |
The Kansas City Chiefs and global sports and entertainment company IMG have entered into an agreement to pursue a sponsor for naming rights to Arrowhead Stadium. Arrowhead, constructed in ’72, is in the midst of a three-year $375 million dollar renovation project to be completed in 2010.
In announcing the agreement, Bill Newman, Chiefs Senior Vice President of Administration, noted IMG’s reputation for delivering naming rights partners to the sports world that are optimal marketing matches for both companies needs. “IMG is a dominant force in the worldwide sports and event market, and we are delighted to have them as our partner in this endeavor.”
Arrowhead Stadium remains the third largest stadium in the National Football League and Kansas City has ranked among the top three teams in attendance for nearly 20 years.
Gary Pluchino, Senior Vice President of IMG, will oversee the naming rights project from New York City. IMG will also manage a Kansas City-based sales and marketing team who will work full-time with the Chiefs organization.
Pluchino said, "We are delighted that a world-class organization like the Chiefs has decided to align itself with IMG and our local and national sales capabilities. With a renovated Arrowhead Stadium that will enhance the experience for fans and offer more brand interaction for marketers, we look forward to helping the Chiefs secure a naming rights partner and maximize the commercial rights of this legendary stadium and franchise."
(Source: IMG)
|
| Back |
| |
| |
|
|
 |
Advertisement
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
