IEC in Sports in a new agreement with BBC Worldwide on UK Athletics 09/09/2008 |
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IEC in Sports has agreed to work alongside BBC Worldwide to distribute all the top U.K Athletics events for the next 4 years, 2009-2012. The two TV distribution companies will work together to distribute top events from the UK Athletics calendar including the Aviva London Grand Prix and the Aviva Indoor Grand Prix from Birmingham.
“We are extremely excited to be able to offer some of our customers a number of world class events from the U.K, both indoor and outdoor”, said Jonas Persson, CEO at IEC in Sports.
About IEC
Athletics is one of the key sports for IEC in Sports since 10 years. With an impressive portfolio of more than 30 events per year, IEC in Sports is one of the major agencies for athletics in the world.
About BBC Worldwide
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). In Sports, BBC Worldwide represents several leading sports properties and rights’ holders including UK Athletics, the London Marathon, British Horse Racing, the Oxford/Cambridge University Boat Race and the World Professional Darts Championship.
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