The National Basketball Association (NBA) and Zed, a worldwide leader for digital entertainment, announced a new relationship to unveil a comprehensive NBA mobile package in time for the 2008-09 NBA season. The new multiyear agreement with Zed will further expand the league's mobile offerings, reaching basketball fans throughout North America, Europe and select countries in Asia.
The NBA has been a longtime leader in utilizing the mobile medium to connect with fans both in the U.S. and internationally. While expanding the NBA's overall mobile reach to more than 20 countries, the agreement will also mark the first-time comprehensive NBA mobile features will be available to fans in many countries including the United Kingdom, Spain, Italy and Germany along with Russia and select countries in Asia.
"We are excited to work with Zed to further expand our mobile offerings and allow NBA fans to stay connected to our game, wherever they are," said Attila Gazdag, senior vice president of global media distribution for the NBA. "Zed's mobile expertise in both global and local markets will help us reach more fans, with more content, than ever before."
"The NBA has a loyal following around the world, and we look forward to offering mobile-friendly NBA content and applications as the leading mobile content company with a strong presence in more than 50 countries," said Javier Perez Dolset, founder and chairman of Zed. "As we continue to strengthen our global entertainment offerings, this new relationship will introduce new opportunities to deliver a more compelling mobile experience for NBA fans worldwide."
Throughout the year, basketball fans will be able to enjoy a suite of NBA mobile content, brought to their mobile by Zed, including video highlights, wallpapers for all 30 teams and ringtones. Along with NBA scores, statistics and news, fans will eventually be able to access a series of casual NBA games, create avatars, blog, join community platforms and develop user-generated content (UGC).
Overall, the NBA will leverage Zed's extensive distribution channels, which include agreements with more than 130 carriers worldwide. NBA content will also be pushed through Zed's direct-to-consumer offerings, including RingToneJukeBox.com, and the widely popular on-deck application, WallPaper JukeBox in the U.S. and Zed's mobile subscription service, in the U.S., Europe and Asia.
(Source: einnews.com)
