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Asia's no.1 sports broadcaster ESPN STAR Sports (ESS) today announced the promotion of Adam Zecha to the newly-created position of Executive Vice President, Head of Sales, South East Asia with immediate effect.

Zecha, who oversees the network's Affiliate & Multimedia Sales, was part of the launch team of the ESPN STAR Sports joint venture. He joined the company in 1996 as Director of Affiliate Sales and over the years, Zecha handled the expanded portfolio with new markets and additional responsibilities, and till recently was responsible for Affiliate & Multimedia Sales for South East Asia as Senior Vice President.

In his new position as Executive Vice President and Head of Sales, Zecha will assume an expanded role, which includes two additional portfolios, Advertising Sales and the Event Management Group. The integration of the Sales function will be the key to organization's strategy of consolidating sales with an aim to create fully integrated and platform agnostic business solutions for trade partners and business associates across the region. Charles Less, Senior Vice President, Advertising and Digital Media Sales and Harvey Davis, Vice President, Event Management Group will now report directly to Zecha.

Zecha will continue to report to Manu Sawhney, Managing Director, ESPN STAR Sports, who said: "Adam has played a very important role to strengthen our position as the number one sports broadcaster in South East Asia. He has been able to create a very strong foundation for our Affiliate and Multimedia Sales business".

"Our organization continues to grow and with the introduction of new opportunities across traditional and new media, Adam together with his expanded team will play a critical role in chartering the next growth phase of our Sales business", added Sawhney.

(Source: ESPN STAR SPORTS)