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American Honda Motor Co., Inc., Honda Canada, Inc., and the National Hockey League (NHL) have entered into a 3-year agreement naming Honda as the official vehicle of the NHL, the companies announced today. Elements of the agreement include Honda sponsorship of NHL television and Internet coverage along with active participation at NHL events in both the United States and Canada, such as NHL Face-Off Rocks 2008, NHL Winter Classic and NHL All-Star Weekend.

"With more than 53 million fans in the United States and Canada, the NHL is a big part of the sports landscape in North America," said Steve Center, vice president of advertising and public relations for American Honda. "Honda has a long history of supporting sports at all levels worldwide, and working with the NHL will give Honda a great opportunity to become an even bigger part of the hockey experience."

"This partnership integrates the leading brand in the automotive industry with the strength, momentum and excitement of the NHL brand," said Keith Wachtel, the NHL's senior vice president of corporate sales and marketing. "We are excited to have Honda as part of every major NHL platform while strengthening partnerships with NHL member clubs."

The 3-year agreement with the NHL includes provisions for advertising on NHL.com and during game broadcasts, camera-visible signage during games and events, on-site displays of Honda vehicles at select events, and much more. Honda began its involvement with hockey when it became the presenting sponsor of the Honda Center, home of the Anaheim Ducks, in 2006.