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Belgium's Jupiler Pro League and IMG Sports Media announced a three-season representation agreement aimed at promoting Belgian football internationally. IMG will assume exclusive responsibility to distribute the audio-visual media rights of the Pro League worldwide outside Belgium.

Ludwig Sneyers, General Manager of the Jupiler Pro League, said: "The Pro League wants to enhance its international profile. We are happy to partner with IMG, which has a proven track record in delivering revenues and exposure."

Michel Masquelier, Executive Vice President IMG Media, Head of Acquisition and Sales Worldwide, commented: "We want to develop a long-term marketing strategy for the league – get that right and the revenues will follow."

Shiva Misra, Vice-President IMG Media Football, added: "There is an appetite from networks around the world for the leagues from Belgium, Holland or Russia (all currently distributed by IMG). Our job is to present these opportunities to the various media platforms across the globe and to deliver high production standards together with professional servicing. Belgian football is respected in the community of professional football, with clubs such as Anderlecht, Standard Liege, Club Brugge and Genk household names among the fans."

(Source: IMG)