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Muay Thai TV (MTTV), an online content provider for boxing, has entered into a distribution partnership with Total Sports Asia (TSA) by appointing them as the new media distributor for their fight content, specifically, Muay Thai in Asia.

The deal sees TSA take responsibility for distribution of Muay Thai content via traditional media platform and tapping into TSA’s existing network of mobile and broadband operators to enhance the distribution with local support from its five regional Asian offices.

“We are really excited to be linking up with Total Sports Asia to help us gain a foothold in Asia. Based on their experience and local culture, we are extremely positive that this partnership would be the turning point in achieving larger business in Asia.” said Brice Hoarau, General Manager of MTTV.

Julian Jackson, Senior Vice President of Total Sports Asia said, “With our extensive experience in managing fight-related content in Asia, we are confident to have come into a partnership agreement with Muay Thai TV for Asia. Our goal is simple, is to help MTTV gain market share and also build a community around their excellent Muay Thai content, which features some of the best championship fights around.”