IOC awards 2010 & 2012 Games internet and mobile broadcast rights in Latin America 24/10/2008 |
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The International Olympic Committee (IOC) announced an agreement with Terra for the internet and mobile platform exhibition rights (excluding IPTV) within Latin America (excluding Brazil*) for the Vancouver 2010 and London 2012 Olympic Games.
The IOC selected Terra following a successful partnership during the Beijing 2008 Olympic Games and its commitment to promoting the Olympic Games and the values of the Olympic Movement.
IOC Executive Board member Richard Carrión said: “Terra has been a fantastic partner during the Beijing 2008 Olympic Games, and we are delighted to be continuing our partnership through to the Vancouver and London Games. Digital media platforms became the media of choice for millions of Olympic fans across the world for the Beijing Games, and this trend is only set to increase over the next few years. Terra’s proven capacity to guarantee full exploitation of the broadcast rights over digital platforms, including live and on-demand broadcast over the internet and delayed clips to mobile phones, will mean sports fans across Latin America will be able to access fantastic footage of both Vancouver 2010 and London 2012 Olympic Games as and when they want.”
The General Director of Terra Latin America, Fernando Madeira, said: "Terra succeeded in making the biggest coverage over the internet of all time for a single event in Latin America: 15% of the internet users in the region watched all Olympic events of 2008 live and on demand on 13 channels simultaneously on Terra. More than 39 million videos were viewed, and Latin American users were actively involved in the production of content. The agreement with the IOC for the Vancouver 2010 and London 2012 Olympic Games will allow Terra to continue reaching record audiences in the region, and to offer the user the best interactive experience."
Terra’s agreement includes internet (excluding IPTV) and mobile platform exhibition rights within the following territories:
• Argentina
• Chile
• Colombia
• Cost Rica
• Ecuador
• El Salvador
• Guatemala
• Honduras
• Mexico
• Nicaragua
• Panama
• Peru
• Dominican Republic
• Venezuela
• Uruguay
The IOC’s broadcast partner in Brazil for the Vancouver 2010 and London 2012 Olympic Games is TV Record. TV Record has acquired broadcast rights across all platforms
(Source: IOC)
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