Thomas Cook Sport acquires motor sport travel experts Airtrack 04/11/2008
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Thomas Cook Sport, the sports travel brand of Thomas Cook, has announced the acquisition of Airtrack, the UK’s leading specialist provider of motor sport travel packages.
Airtrack has over 25 years of expertise in motor sports, providing travel and hospitality for Formula 1 Grand Prix, MotoGP & Le Mans 24 Hours. The Airtrack brand and operations will continue to operate as they do now and remain based in Uxbridge in Middlesex.
Danny Talbot, Managing Director of Thomas Cook Sport, said, “With Lewis Hamilton being crowned the youngest World Champion in Formula 1, we are very excited to be able to offer sports travellers an even broader range of high profile sporting events and packages, including next season’s Formula 1, which will allow motor racing fans to benefit further from our expertise and heritage. Airtrack is an excellent company that has great leadership & reputation in this specialist market and we look forward to their growth as part of Thomas Cook Sport.”
Barry Bristow, Managing Director of Airtrack said, “This deal is great news for our customers - Airtrack is now part of the UK’s leading professional sports travel company. We’ve come a long way since 1981 but I am sure that our original premise of offering a better way of travelling to the event and to provide that little bit of 'wow' will continue.”
Thomas Cook Sport is the official travel partner of several Premier League teams and is the official Travel Provider of The Football League. Thomas Cook is also the main sponsor of Manchester City & Official Tour Operator for the British & Irish Lions Tour, South Africa.
In addition to its football and rugby programmes, Thomas Cook Sport offers exclusive packages for other major sporting events that include cricket, golf, tennis, horseracing and boxing. Last year, Thomas Cook Sport carried 25,000 sports fans to various sporting events worldwide.
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