BWF appoints IEC to handle Super Series Finals 07/11/2008 |
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The Badminton World Federation (BWF) has exclusively appointed IEC in Sports to handle worldwide television distribution, for the inaugural BWF Super Series Masters Finals.
Malaysia’s beautiful tropical island of Kota Kinabalu will play host to the four-day extravaganza from Dec 18-21 2008.
The event offers total prize money of US$500,000 making it the richest tournament in the history of badminton, more than double the All-England Championships.
“I an delighted to announce this spectacular season-ending finale, which primarily benefits the players. We have confirmation that China, Indonesia, Korea and Malaysia will all send their Olympic medallists who qualify, as we again showcase badminton stars in the Olympic Year.” said BWF President Dr Kang Young Joong.
IEC in Sports will be delivering over twenty (20) hours of first class television production from the host broadcaster Radio Television Malaysia (RTM) to ensure the fullest coverage of a Super Series event.
“The end of year finale for badminton, on the back of a tremendous showing at the Olympic Games will make 2008 a stand-out year for the sport. We have seen increased broadcaster interest across the 12-leg Super Series and are delighted to be appointed by BWF to distribute the Super Series Finals and envisage global interest.” Said Jonas Persson, CEO of IEC in Sports.
Eligible to compete are the top eight ranked players in each discipline, based on their overall 12-leg Super Series performance, who qualify for the Finals.
“We are pleased to have brought together the Malaysian Government, Sabah Tourism and Badminton Malaysia, who have been reliable hosts for badminton events as well as key sponsor Yonex Sunrise. It is only right they should make history by holding the inaugural Super Series Finals.”. Added Dr.Kang.
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