NFL Cuts Playoff Ticket Prices By 10% Due to Economy 13/11/2008 |
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The National Football League will reduce playoff ticket prices an average of 10 percent in response to ``the economic challenges facing fans.''
Commissioner Roger Goodell sent pricing guidelines to teams in playoff contention that also authorized them to charge less for tickets to opening-round games than for playoff games the following weekend, the league said in a news release.
The clubs use the guidelines to set prices for tickets to the playoffs, which begin Jan. 3. The NFL won't know the league- wide average postseason ticket price until playoff locations are decided. Last season's average was $121.
``This is an important and stark reminder that all of those in the industry are being impacted by the current economic conditions,'' David Carter, executive director of the Sports Business Institute at the University of Southern California, said in an e-mail. ``The NFL, despite its strength, realizes that its fans are vulnerable.''
Goodell said last month that the NFL, the U.S.'s most- watched television sport, couldn't reduce the cost of regular- season tickets because most had already been sold, and at prices set by the teams.
The league is cutting the price of 1,000 Super Bowl tickets to $500 from $800, the first time the NFL has cut the price of tickets to the title game. It said in October that some tickets to its Super Bowl title game would reach $1,000 for the first time.
The average regular-season NFL ticket costs $72.20 this season, an increase of 7.9 percent over last year's $67.11, according to Team Marketing Report of Northbrook, Illinois. The cost of taking a family of four to a game, including tickets, beers, hot dogs, soft drinks, parking and ball caps, rose 7.1 percent to $396.36.
``It is important to recognize that the cost of a ticket is only part of the overall cost of attending a game,'' Carter added. ``If playoff tickets are reduced on the average by $15, that savings may in fact be offset by increased parking costs or otherwise find itself gobbled up by other game-day expenses.''
(Source: Bloomberg)
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