Betfair in sponsorship deal with Melbourne Racing Club 14/11/2008 |
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Sandown Racecourse will be renamed Betfair Park under a new deal between the Melbourne Racing Club and the online betting exchange.
Betfair will secure naming rights to the course through an innovative three-year sponsorship.
The backing will give Betfair on-course signage race sponsorship at both Sandown and the club's other racing venue, Caulfield.
The sponsorship also provides for promotional activity at race days during the major spring and autumn carnivals.
It will be the first time any Victorian racecourse has carried a sponsor's name.
The deal begins on Saturday with sponsorship of the Group Two Betfair Sandown Guineas for three-year-olds.
Melbourne Racing Club chief executive Warran Brown welcomed Betfair's involvement but said the club "fully acknowledge and respect both Tabcorp and the current wagering model".
"The TAB since its privatisation has been the financial backbone of the Victorian racing industry and will so remain," Brown said.
"But this sponsorship arrangement recognises the additional revenue opportunities for racing by embracing technology and innovation.
"This announcement is indicative of the advertising opportunities now available since the recent relaxation by government of legislation relating to all interstate wagering operators including TABs and bookmakers advertising in Victoria."
(Source: puntersparadise.com.au)
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