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The international sports marketing company Infront Sports & Media – EHF EURO marketing partner of the European Handball Federation (EHF) – has secured Interwetten AG, the Austrian-based betting company as a new Official Partner of the EHF European Handball Championships (EHF EURO).

The sponsorship agreement covers both the women's tournament 2008 in FYR Macedonia (2 - 14 December) and the men's tournament in its home territory of Austria in 2010 (19 - 31 January). It contains a comprehensive package of rights, including board advertising, floor advertising and brand exposure in print media. In FYR Macedonia, Interwetten will also have its branding on the centre circle of the arena.

Interwetten plans to activate its involvement with handball with a range of promotional activities in Austria. It will also have its logo on the official Event Homepage www.ehf-euro.com and will be the presenting sponsor of the online video service section.

Thomas Daubek, CEO of Interwetten commented: “This sponsorship offers us significant brand exposure and activation potential in our core markets. We believe in the further success of the EHF European Handball Championships and are proud to have our name connected to the products. The key principles of the sport of handball – dynamics, excitement, passion and strength are common to those of Interwetten philosophy, which is why the partnership will surely be deep-rooted and fruitful. Handball is one of the fastest growing sports and corresponds with the growth of Interwetten. Moreover we are very pleased to support the European Championship in our home country.”

EHF Secretary General, Michael Wiederer, welcomes Interwetten on board, “The EHF EURO Events belong to the top events in the EHF portfolio and we are extremely pleased to be working together with such reputable sponsors. Interwetten is highly committed to European handball, the company is also actively involved in the EHF Champions League, and the dynamic nature of their profile suits the EHF’s objectives perfectly.”

Stephan Herth, Executive Director Summer Sports at Infront, said: “We welcome Interwetten as a new sponsor of the EHF EURO events. Their commitment confirms the growth of handball in Europe and the fact that the sport has a very good story to tell, in terms of its broad appeal and its much-increased television audiences.”

Cumulative television viewing audience exceeded 1.2 billion
The EHF European Handball Championships takes place every two years and brings together the best men’s and women’s handball teams in Europe.

Television coverage and audiences for the event have improved consistently throughout the EHF- Infront partnership. The Men’s EHF EURO 2008, for example, notched up a cumulative television viewing audience in excess of 1.2 billion for the first time, with 1,000 programme hours of coverage. Overall, the tournament was broadcast in 85 territories – particularly in Europe, Middle East and Asia.

The qualification system for the tournaments has been completely reformed by the EHF, as from the Men’s EHF EURO 2010. Defending Champions Denmark and hosts Austria have automatic right of entry. In addition, a total of 37 National Federations have registered for the qualification matches. Infront has also been appointed by the EHF to undertake a parallel marketing role for the qualification events for the period 2010 to 2015.